Dana Whitfield
Print & Marketing Writer
Dana Whitfield writes everything you need to know about printing, from choosing a stock to signing off the proof.
117 articles
Jun 5, 2026
Branded Drinkware That Actually Gets Reused (and Why ROI Follows)
Branded drinkware marketing works because people actually reuse it. See the ROI math, the design rules, and how to pick drinkware that earns daily impressions.
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Jun 2, 2026
Mesh vs. Scrim vs. Blockout Vinyl Banners: When to Use Each
Confused about vinyl banner material types? Compare mesh, scrim, and blockout vinyl banners to learn which one best fits your indoor or outdoor display.
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Jun 2, 2026
Retractable vs. X-Style vs. Telescopic Banner Stands: Which to Choose
Compare retractable, X-style, and telescopic banner stands by cost, setup, durability, and use case. Find the right display for your next trade show or event.
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Apr 10, 2026
Call-to-Action Best Practices for Print Marketing Materials
Discover proven CTA strategies to boost engagement in print marketing. Learn to design persuasive, action-driven materials that inspire and convert customers.
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Apr 10, 2026
Choosing Between Portrait and Landscape Orientation
Discover when to use portrait or landscape orientation in print design. Learn how to choose the right layout for brochures, flyers, and marketing materials.
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Apr 10, 2026
Negative Space in Print Design: Less is Often More
Learn how negative space enhances print design. Discover best practices to create clean, impactful brochures and materials that drive audience engagement.
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Apr 10, 2026
Presentation Folders: Choosing Between 3” and 4” Pocket Depth
Learn whether 3” or 4” pocket depth suits your presentation folders. Compare storage, design impact, and cost for brochures, flyers, and marketing materials
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Apr 10, 2026
Using Mockups: Visualizing Your Print Before Production
Discover how mockups help preview, refine, and perfect print designs before production, ensuring accuracy, creativity, and client-ready results every time.
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Apr 3, 2026
Brand Consistency Guide: Keeping Print and Digital Aligned
Learn how to maintain brand consistency across print and digital materials to boost trust, readability, design quality, & customer engagement across platforms.
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Apr 3, 2026
Designing for Readability: Minimum Font Sizes for Each Print Product
Discover minimum font sizes for brochures, flyers, and print products to ensure readability, professional design, and better audience engagement in the US.
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Apr 3, 2026
Designing with Accessibility in Mind: Color Contrast and Legibility
Learn how to design with accessibility in mind by applying proper color contrast and legible fonts to create inclusive, professional print & digital materials.
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Apr 3, 2026
Print Layout Mistakes That Make Your Materials Look Cheap (and How to Fix Them)
Discover the top print layout mistakes that make your materials look cheap, and learn expert tips to design polished, professional marketing assets in the US.
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