15 Jan, 2026

Choosing the right paper type and thickness is crucial to making your brochure, flyers or business cards look professional and durable. Here’s a quick guide to help you select the best option for your print materials:

  • Business Cards: For a premium feel, go with 16pt or 18pt cardstock. This thickness offers durability and a professional touch. If you want something more eco-friendly, 14pt recycled paper is a great option.
  • Brochures: The ideal paper for brochures is typically 100lb text weight or 80lb to 100lb gloss cover. This gives a sturdy, high-quality feel without being too heavy. Glossy paper enhances colors and images, while matte offers a sophisticated, non-reflective finish.
  • Flyers: For flyers, 100lb gloss text or 80lb cover stock is often the best choice. These options strike a balance between lightweight and durability, making them ideal for handouts or mailing. For a more luxurious feel, choose 14pt or 16pt cardstock.

At Brochure King, we offer a wide range of paper types and thicknesses to match your specific needs and budget.

Ready to bring your print materials to life? Contact us or request a quotetoday!

SOURCE

  • https://www.reddit.com/r/smallbusiness/comments/vj2jyl/new_business_owner_here_what_kind_of_paper_should/
  • https://www.quora.com/What-type-of-paper-is-best-for-printing-flyers
  • https://www.digitalprinting.co.uk/support/paper-weight-guide?srsltid=AfmBOoqxPTgqnCuF0ODT9buODLZN-RWBKG7eZT94G1Jg90WYvcWUZHOs
  • https://www.fedex.com/en-us/small-business/articles-insights/types-of-printing-paper.html
  • https://www.redrivercatalog.com/infocenter/types-of-paper-a-complete-guide.html?srsltid=AfmBOopxJkNNs-SPh9We4lt-LIkytZxxFE10McvsRHBKxrCYHJa0smzY